AMA Keynote: How to Extract the Most Value from GA4 in 2026
June 4 @ 3:30 pm - 5:30 pm
$20 – $30
Kick off with happy hour, hors d’oeuvres, and mingling. Presentation + Q&A at 4, followed by networking
Join us for a happy hour & GA4 presentation at Found Search Marketing. We’ll kick off the event with a rooftop (weather permitting) happy hour and snacks around 3:30, and start the presentation at 4. Topics covered are:
- Establishing a solid foundation (creating a measurement plan and KPIs for their site)
- Ensuring event data is as accurate as possible (server-side tracking, factors that can interfere with this)
- The importance of campaign tagging and data cleanliness
- Importing data for downstream data measurement
- Importing platform data for better attribution analysis
- Advanced techniques (utilizing raw exports in BigQuery, layering on machine learning on top of data)
- Creating dashboards or analyses for your organization stakeholders